A Great Surprise

  • Panrax group is a US based client operating in the name of “A Great Surprise”.
  • They deal with a variety of products like candy, chocolate, lollies, gummies, and sprinkles.
  •  They come to us with the aim to create inviting, enchanting, and attractive packaging. The client recognized the need to revamp their packaging to align with their premium positioning and stand out in a competitive market.
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The Challenges

The Challenges

  • Balancing opulence with product visibility
  • Meeting regulatory requirements while maintaining the desired aesthetic
  • Standing out in a competitive confectionery market
  • Maintaining brand consistency and recognition
  • Ensuring cost-effectiveness without compromising the desired opulent design.

The solution

The solution

Pixenite's packaging design for A Great Surprise's gummy bear products exceeded expectations and delivered exceptional results. The opulent packaging design created a strong visual presence on store shelves, enticing consumers to explore the product further. The vibrant colors, alluring illustrations, and inviting face captured the essence of the brand and conveyed a sense of excitement and indulgence. In order to achieve we follow the following thorough process:

  • First of all we conduct thorough research and gather inspiration from packaging trends.
  • Then comes developing multiple packaging concepts based on the research findings.
  • After this we collaborate closely with the client to refine and select the preferred concept.
  • Execute the design, paying attention to detail and incorporating opulent elements.
  • Make necessary revisions based on feedback and testing results.
  • Ensure compliance with regulatory requirements and industry standards.
  • Finalize the design, incorporating brand elements and maintaining consistency.

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