EduProf International, an educational brand specializing in language coaching, university guidance, test preparation and study abroad services, recognized the need to establish a strong online presence to reach a wider audience and attract potential students.
Prior to partnering with Pixenite, EduProf Education Consultant faced several challenges.
Lack of Online Presence: The brand had no social media presence or active digital marketing campaigns, making it difficult for them to engage with their target audience and generate leads.
Limited Visibility: EduProf Education Consultant struggled with low visibility in search engine results, hindering their ability to attract organic traffic and potential students.
Limited Knowledge of Digital Marketing: EduProf Education Consultant had limited knowledge and experience in the field of digital marketing. They required guidance and expertise to navigate the complex world of online advertising, social media management, and search engine optimization.
Competition: The educational sector is highly competitive, with numerous providers offering similar services. EduProf Education Consultant needed to differentiate themselves and stand out from the competition.
Building Trust and Credibility: As a relatively new brand, EduProf Education Consultant faced the challenge of establishing trust and credibility among potential students and their parents. They needed to showcase their expertise, experience, and successful outcomes to gain the confidence of their target audience.
Pixenite developed a comprehensive digital marketing strategy to address EduProf Education Consultant's challenges and achieve their objective.
PPC Advertising: Pixenite executed targeted PPC campaigns to increase EduProf's visibility on search engines and drive relevant traffic to their website. Strategic keyword research and ad optimization were implemented to maximize click-through rates (CTRs) and conversions.
Social Media Marketing (SMM): Pixenite created and managed social media profiles for EduProf Education Consultant on relevant platforms such as Facebook, Instagram, and LinkedIn. Engaging content, including educational resources, success stories, and study abroad tips, was regularly shared to build brand awareness, engage with the target audience, and drive website traffic.
Landing Page Optimization: Pixenite revamped EduProf's landing pages to improve user experience, ensure clear call-to-action (CTA) placement, and optimize conversion rates. A/B testing and data-driven analysis were utilized to continually refine and enhance landing page performance.
Search Engine Optimization (SEO): Pixenite conducted in-depth keyword research and implemented on-page and off-page SEO techniques to improve EduProf's organic search rankings. Content optimization, backlink building, and technical SEO optimizations were carried out to increase visibility and attract organic traffic.