Fancall

Fancall, an Ahmedabad-based startup, introduces a revolutionary mobile application that facilitates personalized video calls between fans and YouTubers.
Moreover, it serves as an invaluable platform for seamless collaborations between brands and YouTubers.
This highly reliable and trustworthy app is available on both Android and iOS platforms.

Services

There are plenty of challenges associated with the project. Following are some major ones.

As a one-of-a-kind app, there were no existing references to draw upon.
Streamlining graphics and content to elevate the brand's social media impact.
Overcoming confusion among users who associated Fancall with something else entirely.
Tackling the challenge of achieving favorable keyword rankings.
Improving the existing website to effectively convey the app's purpose to the target audience.
Enhancing the visibility and positioning of the Fancall brand on various digital platforms.
Addressing the misconception of Fancall's social media page being perceived as a meme page.

After closely analyzing the challenges, we decide to build a strategy around creating trustworthy experience about the mobile app.

Developing a strategy to create a trustworthy experience with the mobile app as the focal point.
Creating a content calendar and impactful graphics to establish a clear and effective brand positioning.
Planning and executing paid campaigns to raise awareness about the mobile app.
Bridging the gap between the needs of YouTubers and fans through awareness campaigns.
Designing separate landing pages and informative documents highlighting the benefits for YouTubers joining the platform.
Revamping the old website with improved visuals, technologies, and compelling content.
Continuously placing ads to help YouTubers secure video calls from fans and followers on a regular basis.