Admos

Admos is a UK-based company that sells kitchen and home supplies on Amazon.
Admos offers a wide range of products, such as cookware, bakeware, utensils, storage containers, cleaning tools, and more.
Admos aims to provide high-quality products that make cooking and cleaning easier and more enjoyable for their customers.
Admos also faced some challenges in scaling their Amazon business and increasing their sales and profitability.

Services

Amazon A+

Listing Images

Listing Optimization

PPC

Store Design

The Challenges

Admos wanted to improve their performance on Amazon. However, it faced some obstacles in reaching these goals.

Scope

Increase organic sales and visibility.
Reduce advertising cost of sales (ACOS).
Increase return on ad spend (ROAS).
Enhance brand image and differentiation.
Increase sales month on month.

Gap

Lack of competition analysis that could help them identify their strengths and weaknesses and find opportunities for improvement.
Low-quality listing images that did not showcase the features and benefits of the products.
Lack of EBC content that could provide more information and value to the customers and increase conversion rates.
Poorly written product titles, bullet points, and descriptions that did not include relevant keywords and did not highlight the unique selling points (USPs) of the products.
Lack of a branded store that could showcase Admos’s product range and brand story.
Inefficient PPC campaigns that had high ACOS and low ROAS.

The solution

We conducted a thorough competition analysis for Admos and identified the areas of improvement and opportunities for growth. We then implemented a comprehensive strategy that included the following services:

Listing Images: We created high-quality listing images that showcased the products from different angles and perspectives. We also added infographics and lifestyle images that highlighted the features, benefits, and USPs of the products.
EBC Content: We used EBC to tell the brand story, provide more details about the products, answer frequently asked questions (FAQs), and display customer reviews and testimonials.
Listing Optimization: We rewrote the product titles, bullet points, and descriptions using keyword research and copywriting best practices. We also added backend search terms to improve the ranking and relevance of the products.
Store Creation: We designed a branded store for Admos using Amazon’s store builder tool. We used the store to showcase Admos’s product range, brand identity, value proposition, and customer feedback.
PPC Advertising: We created and managed PPC campaigns for Admos’s products using keyword research, bid optimization, campaign structure optimization, negative keyword management, and performance analysis.