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March 16, 2024
Answer to the Iconic Dialogue of Gabbar Singh from Sholay, “Holi Kab Hai, Kab Hai Holi?”
The answer is March 25th! Holi is all about spreading joy. Let the colors of Holi splash your body and soul with happiness and good vibes. Brands are known for creating the best marketing campaigns to spread their messages, and this Holi is no different.
This year we have tried to curate some timeless campaigns by brands in India.
#BuraNaMano
Bajaj Allianz isn’t just about insurance; they’re about spreading positive messages. Their #BuraNaMano campaign tackles acceptance and tolerance. Just like Holi celebrates a spectrum of colors, life isn’t black and white. This campaign is especially relevant today, encouraging us to embrace different viewpoints and find joy in co-existence.
#BeTheColor
Indian Oil’s Holi campaign tugs at the heartstrings. #BeTheColor beautifully showcases the power of small acts of kindness. It reminds us that going the extra mile can make someone’s day a whole lot brighter.
#YehHoliHelmetWaali
TVS Motor cleverly uses Holi celebrations to highlight the importance of wearing a helmet. They emphasize that getting ready for festivities isn’t complete without a helmet, regardless of the occasion. Their campaign features young people getting ready for Holi, highlighting that no celebration is complete without a helmet.
Kuch Sapne Sach Karde
Bank of Maharashtra uses emotional storytelling to emphasize that Holi is a celebration for everyone. The ad showcases the power of hope and how human kindness can bring joy. It also subtly positions the bank as a secure and trustworthy digital banking partner.
Jo rang bachpan lautaye, woh rang achhe hain-#EmbraceTheChildWithin
Holi campaigns are incomplete without mentioning Surf Excel’s Holi campaigns! It is called “Daag Achhe Hain” featuring a playful girl who coaxes her hesitant aunt to join the fun with a colorful hug. This act reminds the viewers – the best stains are those that bring back childhood memories. It breaks down barriers and emphasizes that age is just a number when it comes to enjoying the vibrant spirit of Holi.
#ColorIsForHoliNotFood
This Holi campaign suggests to ditch the artificial colors and celebrate with real ones! Burger King understands customer’s desire for healthy food. Their #ColorIsForHoliNotFood campaign highlights their commitment to using delicious, natural flavors, just like the vibrant hues of Holi. Their fun video emphasizes their focus on customer satisfaction.
These campaigns effectively use storytelling to connect with audiences on a deeper level. From promoting social messages to reminding viewers of safety, these ads showcase the creativity and impact brands can achieve during Holi. Let Pixenite help! We can craft a mind-blowing campaign that captures the essence of Holi and everything else too so that you can propels your brand to new heights.
