If you think website design is all about beautiful colors and pictures, you are wrong. The website is one of the important assets of the business. The purpose of a website is not limited to providing information, but it is more than that. You might think that it is just designed, but how will it make a difference? Well, it does make a huge difference. Did you know it takes less than half a minute for a user to decide whether to continue exploring the website or leave? To support our claim with facts, we have showcase some stats:
These stats might be shocking, but this is the bitter truth of the digital era. Your user expects no mistakes; well, in this piece of writing, we will help you figure out if your website needs a redesign. If yes, then how should you plan a website redesign? You can contact a reliable website design company in Ahmedabad to save yourself from all homework.
Website redesign is defined as the process of updating and changing significant elements like structure, code, content, navigation, and visuals of the current website to enhance the overall user experience. Experienced UI/UX design company can evaluate the needs of users. Website redesign is useful to boost revenue, lower bounce rates, and enhance user experience.
Before you begin, it is very important to have a goal you wish to achieve by redesigning the website. There should be a logical goal; if you think that “it’s been a while, website design has not been updated,” this is not the reason. Always consider data-driven objectives and following factors might give you some ideas:
We here, are not asking you to get obsessed with competitors, but it is advisable that you must know what your competitors are doing and how the audience is responding to it. Study their website and note down what they have and what they do not, and try to make their limitations as your strength to beat them.
The last but most important step is choosing the right software to execute the entire redesign plan. All you need is content management system software to develop, design, and publish the website. There are a plethora of CMS available, and based on your business, you can choose the right software.
One must remember that your website is not a maze puzzle, so keep it simple. Users have visited the website to access quick information. Keep the navigation bar at the top with a direct path. If navigation is poor, then users will get frustrated, and there is a high chance that they will exit the website. Since the attention span of today’s users is very short, keep the navigation simple and self-explanatory. But while doing this, also ensure that it should be clutter-free as it includes broad headings and subheadings very clearly.
With the increased usage of mobile devices, responsive design has become another important element in quality web design. Your audience can access your website from a multitude of devices, including tablets, smartphones, and desktops. Good responsive design ensures that your audience can have a good experience on your website, irrespective of the device they are using to access the website.
We said this earlier; we will say it again that consistency is very important. Consistency helps your business grab some eyeballs and get recognition. The best way to keep consistency on track is with a style guide. It basically gives you an idea of how your website will look. Here you will decide on typography, color, format, and everything for every page of your website. While adding any new element on one page, ensure that changes are reflected on the entire website. This helps customers to stay a while longer, and chances of conversion get high.
Above all, speed matters the most as no beautiful design, no quality content, or anything will keep users if your website is taking a lot of loading time. Your audience will not wait for long to load the website and this will lead to a rise in bounce rate, and an advantage to competitors.