Influencer Marketing Archives

There are countless products available in the supermarket. Still, attractive packaging is something that helps to grab the attention of buyers instantly. Product packing plays a vital role as it gives the first impression. Product packaging can either make or break the deal. Let’s talk about some promising packaging design trends for 2023. You can hire a graphics design company in Ahmedabad to turn your product’s soul into a beautiful packaging design.

Top Packaging Design Trends for 2023

1. Bold Design

It’s not the time to play safe, as there is cut-throat competition in the market, and bold design can help you stand out. Bold design helps grab buyers’ attention instantly and convince them to buy the product immediately. You can go bold with bold fonts and designs that should speak loudly about the brand.

2. QR Code

Now the usage of QR codes has become a thing of the mainstream market. The QR at the back of the packing allows the brand to let buyers know all details about the products and brand. There is no fuss about showing all details on the back of the packaging. QR code goes best when you opt for a minimalist packaging theme.

3. Sustainable Packaging

With the entry of Gen Z in the market, business houses are now paying more attention to the sustainability factor than ever before. Even business is going one step further with biodegradable packaging. With so much ongoing with the climate change initiative, it is a great way to grab the attention of buyers. Gen Z loves to associate with brands that take environmental issues very seriously.

4. Retro Vibes

The Y2K trend is making a comeback; in fact, it has been well-received in the fashion and design industries. It will be fascinating to see how users will embrace the retro vibes in the packaging in the coming few years. Many people see it as a charming blip. You can expect pale and white neons, pale blues, plus beautiful geometric shapes.

5. Minimalism

Minimalism has a huge fan base, and it is not difficult to see why. Keeping the packaging minimal can make the product look neat and also seem honest & appealing to the audience. Many popular brands like Verso Skincare, ChariTea, and others will follow the trend in 2023. Simple packaging can do wonders for beauty and cosmetics products where the focus is to allow the product to do a fantastic job than just packaging.

Conclusion

The ultimate goal of packaging should be to allow buyers to feel happy or optimistic about the purchase. Are you excited about the expected packaging trends that will likely happen in 2023? We are the right choice if you are looking for a product packaging design company. Do not forget to check out our work.

Traditional marketing is nothing new. It may have developed in the last few decades, but the basics remain the same. Today, technology continues to evolve, allowing businesses to connect with their audiences in unprecedented ways, making influencer marketing more successful. Traditional marketing costs are higher, making it difficult for businesses to receive consumer feedback. The biggest drawback is that there is almost no interaction with the audience.

In an overly competitive digital space brands/businesses are now discovering novel ways to reach out to their target audience and marketers around the world are finding Influencer Marketing to be the next bet for this purpose. Leveraging a broad follower base has become an extremely valuable asset for brands. Two-third of the world population is on the internet, and social media making the online presence of brands and influencers a key parameter to live their success.

Influencers’ content can be framed as recommended ads, and they themselves play the role of potential buyers. Although influencer marketing isn’t a replacement concept within the industry, it’s become very fashionable in recent years. As the world around us becomes more technologically advanced, influencer marketing has been at the forefront and corporations are investing longer and energy during this strategy than ever before.

Thus, influencers also hold the power to increase the sales of particular products or services and make brand endorsements. When it comes too tried and tested formulas to increase brand awareness and influence, influencer marketing is the most important. Internet celebrity marketing is undoubtedly effective. We say this because we have seen so many brands gain recognition through cooperation with movie celebrities, athletes and micro-influencers. Long before the advent of social media, Influencers made decisions on brand promotion. The social media platform not only has an impact on movie stars and athletes, but also has an impact on stylists, fashion celebrities, social workers, entrepreneurial heroes and local influencers. Simply put, it is to build your own brand by the popularity of Internet celebrities.

The Advantages of Influencer Marketing:

Helps build trust and credibility for your products.
You will gain new audiences based on the influencer’s reach.
You can reach a wider global audience.
If you want an influential person to promote your product, you can choose one according to your budget. There are many influencers on social media and you have unlimited options to choose from.
You can choose from a variety of advertising formats for social media products or brand promotion through videos and photos, influencers talking directly about their products, unboxing, influencers using products, etc.
You can choose the influencer that best suits your brand.
If you want to advertise locally, you can hire influencers in specific locations.
You can collaborate with many influencers and use the power of hashtags to generate viral marketing campaigns.

Let’s Look at Some of the Most Surprising Facts About Influencer Marketing:

70% of teens trust influencers quite traditional celebrities
86% of women use social media to make purchase recommendations
49% of consumers rely on influencer recommendations
60% of teens follow influencers’ suggestions to celebrities
Influencer marketing activities earn $ 6.50 for every dollar spent
Influencer marketing is the online customer acquisition method of fastest growing
57% of fashion and wonder companies engage in influencer marketing
Major brands plan to increase marketing spend
The influencer marketing plan industry is expected to reach US $ 10 billion by 2020
74% of people trust social media to guide purchasing decisions
Marketing influencers has outpaced print marketing
40% of customers use ad blocking technology
Marketers spend $ 25,000 on marketing activities $ 50,000
Users make purchases based on tweets
⅔ marketers promote content with the assistance of influencers
Facebook is that the most influential social network
60% of consumers are influenced by social networks or blogs when they buy in stores
Purchasing intentions have increased 5.2 times on Twitter
71% of marketers believe influential partnerships are good for businesses

It’s better late than never when it involves developing an influencer marketing campaign. We provide the industry’s top influencers as per your business needs. Get in touch with the best influencers at Pixenite, which is the world’s fastest growing digital marketing company. Get a wide range of influencer marketing services and many more. Make sure every penny spent here gets you the right return.