What are TOP SEO Practices for E-commerce Websites?

  • Digital Marketing


April 7, 2023

With availability at our fingertips, there has been a change in consumers’ buying habits. Buying through the Internet has become a new norm after COVID-19. With five billion internet users worldwide, online shopping has increased like never before. Online marketplaces have the largest share of online purchases worldwide. You can hire a digital marketing agency in Ahmedabad for your SEO needs.

Ecommerce SEO

Search Engine Optimization is the practice of implementing a set of certain practices that help to boost visibility on organic search results. The ultimate goal of SEO is to increase organic traffic and sales for an e-commerce business. Did you know that less than 1% of users reach the Google search engine 2nd page?

Top SEO Practices for E-commerce Websites

Tips for eCommerce SEO:

Following are some of the useful and practical tips that you must include for the SEO of ecommerce website:

1. Website’s Speed

Website speed matters the most in the highly competitive world. As you know, 2 out of 1 visitors won’t think twice before abandoning the website if it takes more than 5 seconds to load. Slow pages are one of the major reasons for customer dissatisfaction and a bad reputation for the brand.

Ensure that your images on the website are optimized and get rid of extra plugins, as they could significantly affect the website’s speed.

2. User-Friendly Website

The next important thing after website speed is a user-friendly website. When we say user-friendly, it means making the site easily navigable and aesthetically appealing. One of the best ways to organize a website is through faceted navigation. It is an arrangement of navigation that is found on the site’s sidebars, where users can customize their search.

3. Right Keywords

Keywords are certain words and ideas that indicate what your content is about. There can be long-tail as well as short-tail words. When a user writes certain words in a search query, then the search engine will showcase relevant results containing information about those relevant keywords. In e-commerce, keywords are generally divided into four categories: Informational, Commercial, Navigational, and Transactional. As an e-commerce business, you should mainly focus on transactional keywords, as the ultimate goal is to attract people who are in “ready to buy” mode.

4. Build Internal & Backlinks Links

Link Building is all about reaching out to different online publications and brands online and asking if they are ready to link to a page on your website from their website. Credibility is a major aspect of getting a higher position in search results. The more links you have, the more credibility you will get. In order to accomplish this task, creating blog content can be of great help.

Internal linking means creating links between pages yourself, meaning linking one blog to another or linking to a collection page from a relevant blog post.

5. Adding Keywords to Meta Title

Meta title is the title of the page that appears on the result page of the search engine. Optimizing meta titles by adding relevant keywords is the simplest way to boost the chances of better ranking for the website. This is one of the quickest ways to get better ranking for your e-commerce website on the search engine results.

6. Optimize URL Structure

URL structure tells the browser what the page is about and how different pages are related to each other. Optimized URL structure not only helps people, but also makes it easier for the bot to crawl and index your website. SEO-friendly URLs are more likely to increase Page Rank.

One of the best ways to optimize it is by adding primary keywords related to your product or category pages. Although adding favicons does not have a direct impact on ranking, by adding this little icon, it does help in better recognition and boost your brand visibility.

7. Avoid Duplicate Content

Duplicate content is one of the major mistakes that can cost the page ranking on the search engine. Having a large number of duplicate content has a negative impression about your ecommerce website on SEO. According to the rules of Google, duplicate content can lead to penalty or complete deindexing of a website.

Sometimes Google not only down rank the content but also refuse to index it. One of the best ways to find duplicate content is by checking the number of pages from the website that has been indexed. You can check the indexed page by searching site:example.com in Google or Google Search Console.

8. Fixing Existing Broken Links

One of the quickest ways to increase the external links is bringing traffic by fixing broken links. There are many tools available in the market that can help you find broken links. In fact broken links are harmful for SEO as it increases bounce rate, time spent on websites, and many other ways.

One of the best tools to find broken links is a Google Search Console account. You can take the help of digital marketing agency Ahmedabad, to fix your website’s issues.

Concluding Words

These above discussed things are just the tip of the iceberg as SEO is a lot more than this. One needs to understand that SEO is a long term process, you cannot expect overnight success. By implementing the right strategies and tactics, you can definitely see your brand/product in the top search result.

In order to win the digital race, you must hire an experienced and expert SEO company in Ahmedabad. Pixenite offers a complete digital marketing solution that can unleash the true potential of your business.

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