The Magic of Videos and why you Require them for your Business

  • Digital Marketing


December 4, 2021

With the ongoing improvements in technology and all, experts predicted how powerful video would become years ago. The future is here, and the forecasts have come true. Traditional marketing methods have given way to corporate video marketing. They recognize the value of incorporating video and storytelling into their marketing efforts.

Videos are rapidly evolving, and they will continue to do so in the future. This tendency can be traced back to organisations who saw positive results from video marketing. Most business owners are still learning the ropes, having added it to their promotion toolbox as the newest addition. Others are sceptical because video marketing is more expensive. It’s risky, but it’ll pay off in the end.

Videos are preferred by Google  :

If there’s one thing videos excel at, it’s encouraging users to remain longer on your site. Because of the prolonged exposure, trust is developed when users spend more time on your site. This informs search engines that your site has high-quality content. If you have videos embedded on your website’s pages, you’ll also have a better chance of ranking first in Google’s search results.

Making the most of this is as simple as optimizing the videos you submit to YouTube. Aside from SEO, write titles and descriptions that pique the curiosity of your target audience. Include connections to your company’s website, services, and products. Make it simpler for potential customers to figure out what they should do next. Investigate the benefits of interactive films and how you can use them to persuade your audience to take action. Make sure the video thumbnails you publish are click-worthy by giving them some thought. Video thumbnails have become so important that there are a plethora of thumbnail design tools available to assist you in making them look more professional and appealing.

Videos are more Detailed :

Imagine how many words moving visuals can paint if a picture can paint a thousand words. Videos can convey even the most complex subjects, which makes them fantastic marketing tools. The majority of individuals these days know what they know as a result of watching YouTube videos, which is proof of their effectiveness.

You can use animated animations to explain difficult-to-understand topics. Animations bring concepts to life in a way that no live video or text can. It’s good to give some variety to talking heads because they can get boring at times. Simple, nostalgic, and entertaining, animated videos are a winning combination.

Videos are a Lazy Buyer’s Best Friend :

In addition to being a great learning tool, videos are  easy to digest. Nowadays, people are too busy reading long articles and flipping through product descriptions. People  rather want to see photos, infographics, and videos. Products in action are preferred over verbose articles, making them an integral part of marketing. You can get a wide audience through video marketing, and it includes people who are lazy about something. Create videos that appeal not only to your eyes but also to  other senses. This will appeal to your lazy buyers, and they will pull this card for purchase before you know it.

Videos Strengthen Social Media Presence :

Social media platforms have new features that encourage people to download video content. For example, Facebook currently offers 3600 live, life scenes and videos. Instagram has IG stories and Twitter has Periscope. They also add filters that people can use whenever they download content. 

 This can be overwhelming, so it’s important to note that people choose emotions over facts when using social media. This means  people will share videos  they can relate to. If it’s three minutes  of pure conversation, the audience will hit the close button. Create  fun, entertaining and informative videos. This will increase your ROI. This is not because it appeals to emotions but because it can increase your website traffic.

Videos Boost Sales and Conversions :

You can increase your conversions by placing a video on your website’s landing page. These can also lead to a sale, making it a win-win. Website visitors tend to make a purchase after watching a short video explaining  the business and product. With vision being the  most dominant sense in the body, it’s no wonder that video positively affects a business’ sales and conversions! 

Videos  Impressive ROI Offers :

Earlier, we discussed how much it costs to produce these videos. Of course, video marketing requires a big investment from the start, but it also offers a great return on your investment! Most of the information  the brain receives is visual, which is why videos sell more products than magazine ads. Also, the initial investment is sure to drop soon as online editing tools are now more affordable. In fact, the latest innovations allow people to edit videos on their smartphones.

Video marketing is becoming more widespread and affordable because of the different technological advances. Using videos for marketing requires wit, creativity, and a deep understanding of human psychology. Mixing these elements together can create effective videos that can boost sales at a minimal cost. Creative video ads that raise your heart rate are spreading rapidly on the Internet. We’re talking about millions of likes and shares, not to mention potential purchases from different parts of the world. This is a great tool that you need to get the most out of, especially because you are using search engines and social media platforms. 

 At Pixenite, we believe that every brand or company has its own story and  needs to be  effectively told to its viewers. That’s why it’s customary to design and produce visually oriented content that can have a positive impact on your audience. We are a production company based in the city of creative choirs and love to travel where our stories take us. On a night of unparalleled determination, we proudly present ourselves as one of the fastest growing corporate video companies in town. Let’s work together!

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