How To Run Google Ads And What Are Things To Keep In Mind While Doing It?

December 15, 2023

Good Product is incomplete without good marketing and one of the best ways to promote business is through Google Ads. Good is a very cliche term that needs to be addressed and today is the good day(depends) so we decide to address the “good” elephant in the room.

Here at Pixenite, a digital marketing agency passionate about helping businesses thrive, we believe Google Ads is a powerful tool that can revolutionize your growth. Whether you’re a seasoned entrepreneur or just starting out, this comprehensive guide will equip you with the essential knowledge to navigate the Google Ads platform and unlock its full potential.

Let’s embark on this journey together, taking each step at a time:

What is Google Ads and its different forms?

Before we delve into the specifics, let’s first establish the fundamentals of Google Ads. It’s a pay-per-click (PPC) advertising platform, meaning you only pay when someone clicks on your ad. This allows you to strategically target your ideal audience based on their demographics, interests, and online behavior. Google Ads offers various ad formats, including:

Search Network Ads: Appear alongside search results on Google Search Engine.
Display Network Ads: Banner ads visible across websites and apps partnered with Google.
YouTube Ads: Video ads that engage viewers before, during, or after their chosen video.
Shopping Ads: Product-specific ads showcasing your offerings with images, prices, and store information.

Pro tips: Marketing is all about experimenting, do not limit yourself with just one campaign type. Instead go for mix campaign to align with ultimate goals

Campaign Creation:

Google Ads Campaign Creation

Now, let’s get hands-on with building your first campaign! Here’s the step-by-step process:

1. Define Your Goals:

What do you want to achieve with Google Ads? Increased brand awareness, website traffic, or conversions? Knowing your objectives helps tailor your campaign accordingly.

2. Research Your Keywords:

Keywords are the terms people search for online. Identifying relevant keywords ensures your ads appear when potential customers are actively looking for what you offer.

3. Set Your Budget:

Determine how much you’re willing to spend on Google Ads. You can set daily or campaign budgets, offering flexibility and control over your spending.

4. Target Your Audience:

Leverage Google Ads’ powerful targeting capabilities to reach the right people at the right time. You can define demographics, interests, locations, and even specific devices to ensure your ads reach the most relevant audience.

5. Create Your Ads:

Craft compelling ad copy that captures attention and entices users to click. Highlight your unique selling points and use strong calls to action to drive conversions.

6. Track and Optimize:

Google Ads provides comprehensive performance data, allowing you to track your campaign’s success and make data-driven decisions for optimization.

Factors That Affects Google Ads

AdRank

Ad Rank plays a crucial role in determining your ad’s visibility and success. It means that a higher Ad Rank increases your chances of your ad appearing at the top of the search results page, attracting more clicks and driving traffic to your website. Optimizing your ad quality and ensuring a relevant and engaging ad experience is equally important.

Location

In today’s hyper-connected world, where physical and digital realms intertwine, understanding the power of location in your Google Ads strategy is crucial. You need to be strategic and targeted, ensuring your ads reach the right people at the right place and time.

Keywords

Keywords act as the bridge connecting potential customers searching for specific information with the products and services you offer. Choosing the right keywords and using them strategically can make all the difference in the visibility, reach, and ultimately, the success of your campaigns.

Title and Description

By crafting compelling titles and descriptions that are relevant, attention-grabbing, and user-friendly, you can transform your Google Ads into powerful tools for attracting clicks, driving conversions, and achieving your marketing goals. Remember, the title and description are your chance to make a lasting first impression in the competitive world of online advertising. Make it count!

Pro Tips for Success:

Here are some additional insights to help you maximize your Google Ads campaigns:

Utilize negative keywords: Exclude irrelevant search terms to prevent unnecessary ad spend.
A/B test different ad variations: See what resonates best with your audience for continuous improvement.
Leverage automation: Utilize Google Ads’ automated bidding and targeting features to optimize performance.
Connect with your audience: Respond to ad comments and reviews to build relationships and foster trust.
Remember, mastering Google Ads is a continuous process. By utilizing this guide and consistently refining your approach, you can unlock the true potential of this powerful platform and achieve remarkable results for your business.

Additional Bonus Tips for “Good” Google Ads Campaigns:

Additional Bonus Tips for "Good" Google Ads Campaigns

Mobile-first Approach: Ensure your ads are optimized for mobile devices, as most users search on the go.
Ad Extensions: Enhance your ads with additional information like location, phone number, or call to action buttons.
Conversion Tracking: Set up conversion tracking to measure the effectiveness of your campaigns and identify which keywords are driving the most sales.

Remember: Google Ads is a powerful tool, but it requires time, effort, and continuous learning. Don’t be discouraged by initial challenges. Embrace the learning process, and soon you’ll be on your way to achieving “good” marketing results that translate to real business success.

Begin your Google Ads adventure with us!

Here at Pixenite as a digital marketing agency, we understand the challenges and opportunities businesses face in the digital world. We’re dedicated to empowering businesses of all sizes with the knowledge and expertise they need to thrive online. Contact us today to learn how we can help you develop and manage effective Google Ads Campaigns that drive measurable results.